Book

Do you feel that artificial intelligence is not for you? Then this book is.

A simple way to start from scratch and learn how to use it in your daily life.

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Using artificial intelligence should not be scary

Many people feel that artificial intelligence is too complex. That it's all going too fast. That it's too late to start.

This book helps you take the first step.

What it proposes

Understanding artificial intelligence

A clear explanation without technicalities.

Learning to use it judiciously

How to converse with AI without losing your own judgment.

Integrating it into real tasks

Apply it in work, study and daily life.

Reducing initial fear

Understand what AI can do... and what it can't.

The approach

A book that builds confidence

Understanding artificial intelligence without technicalities.

A digital experience to practice

Learn by using it in a simple and guided environment.

Examples based on real situations

Everyday situations where AI can help.

Available in

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This book arises from real conversations

For months, the author and his team talked to people who wanted to learn, but felt that artificial intelligence was not for them.

It wasn't lack of capacity. It was lack of a good entry point.

This project was born from that research.

“I felt that everything technological was advancing and I was falling behind. Not because I couldn't understand, but because no one was explaining it to me in a way that didn't make me feel awkward. I always thought the problem was mine.”
Marcela
63 years old. Teacher
“I was afraid to play. I thought I was going to break something, that I was going to erase something important. So I preferred not to try. When something went wrong, it confirmed the idea that this wasn't for me.”
Graciela
71 years old. Housewife
“It's not that I don't want to learn, it's that everything seems designed for someone who already knows. I need to be explained slowly, without rushing, without making me feel like I'm intruding.”
Debora
58 years old. Administrative
“I always depended on others to figure things out with the computer or phone. I got used to asking for help, but that also makes you feel less capable, like you can't do it alone.”
Sergio
66 years old. Trader
“I used to solve problems all the time in my job. Today, with technology, I feel like I lost that place. Not because I don't have the head, but because the world changed too fast.”
John
74 years old. Retired (former technician)
“What appears most often is not technical difficulty, but anxiety. The fear of making a mistake, of being exposed, of feeling that you can no longer learn. That blocks much more than any button.”
Monica
69 years old. Psychopedagogue
Guido Davies

About the author

Guido Davies is a tech entrepreneur, investor, and mentor with over 15 years of experience building and scaling digital products in Latin America and the United States. He has founded and led companies with millions of users, working with data-driven and artificial intelligence models.
After years in the tech ecosystem, he detected an unexpected phenomenon: in the face of AI, highly capable people felt excluded. He then understood that the challenge was not cognitive, but one of design and language.
From that insight, they created *Volver a preguntar* (To Ask Again), a project that seeks to bring artificial intelligence closer to real people, in real contexts, in a simple, practical, and fear-free way.

“Asking again seeks something simple: that anyone can interact with artificial intelligence without feeling out of place.”.

It's not about knowing everything.
It's about starting, asking the first question, and if necessary, asking again.
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